Company ·
Introducing L21 Labs
Why we set up a lab instead of an agency, and what we're building first.
By L21 Labs
L21 Labs is a technology laboratory and product incubator. We build our own products, run experiments in the open, and ship what works.
Why a lab
Agencies build what they're asked to. A lab builds what it believes should exist, tests it, and keeps what survives. That's the model we've chosen.
What comes first
Our first product out of the lab is MLO AI. More are in development, and you can follow the experiments behind them on the Labs page.